machine learning transform local tv
Machine Learning Transforms Local TV into a Modern Advertising Channel
CTV is one of digital advertising's hottest channels. Conversation on CTV tends to focus on the ability to pair TV's emotional storytelling power with granular targeting. Kalyan Lanka, VP of product management at Ampersand, argues that the same pairing of creative and targeting potential is hitting local TV. Here's how marketers can take advantage of the opportunity. Local TV inventory in general provides a great opportunity for marketers who are trying to engage with the right consumer at the right moment and within a highly engaged context.